4icg Group

4icg helps technology buyers and sellers engage at the right point in the buying cycle. Through a mix of multiple marketing methodologies and channels, 4icg allows buyers to make better buying decisions and sellers to focus their efforts on those that are a good fit for their proposition. We deliver exceptional client results through a proprietary blend of data points continuously updated and channelled through a multitude of streams. This data is then aligned with business performance tracking and direct engagement with decision makers to identify pain points within organisations. Business decisions are driven through change and necessity. Knowing and understanding what initiates, affects and influences a decision is key. Measuring and monitoring thousands of data points per prospect company and how they interact with each other, 4icg has built an evolutionary refining model that allows our clients to target buyers that are ready to engage, sometimes even before the prospect themselves realise that necessitated change is on the horizon. It is this ability to define growth through successful engagement (and act upon it) that pushes our clients’ (and ultimately our) success.

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