Angle Orange

Angle Orange, founded in 2005 is a shopper marketing agency based in Cape Town, South Africa. What We Do Through valuable insights on shoppers, competitors and retail partners, we empower sales teams to improve their sell-in rates. We create high-impact campaigns to sell-out more and improve activity planning and execution. Shopper research and insights We deploy a variety of innovative research methodologies, tailored to your needs and budget, to inform how you can adapt to improve conversion. Shopper Marketing Campaigns Utilising digital and traditional touchpoints, we leverage a variety of communication approaches that are developed to catch, connect and convert shoppers of your category into buyers of your brand both online and in-store. Staff Advocacy Programs To ensure sales staff are selling your products, you need to hold mind share with them. We work with brands to educate excite and incentivise sales staff. Execution Mapping and Planning For 10+ years, we have developed detailed channel implementation playbooks for some of the world's biggest organisations, ensuring not only speed of execution, but implementation accuracy. Who We Are We are a team of creatives and marketers who are fascinated with why a person buys or doesn't buy a product. We not only talk about what drives their need or desire for a product, we actively research it. We love diving into what catches someone's attention, connects and ultimately persuades them to purchase a product. We use this insight to connect shoppers with brands by connecting with that need or desire. We get excited when we can inspire a salesperson to sell one of our client's brands over others to their shoppers. We are proud when we can add value to trade and shopper marketing managers and bring insights to brand teams when looking at the consumer first as a shopper. Lastly, we are satisfied when we have enabled our clients to turn more shoppers of their category into buyers of their brand.

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