Ardevora Asset Management Llp

Ardevora is a straightforward business. It is an independent partnership with no outside shareholders. They focus solely on asset management. Their aim is to manage equity portfolios in an intellectually rigorous manner. Their investment process lies at the heart of everything they do. In a systematic way they aim to exploit the irrational behaviour of others. Times change but history suggests human behaviour does not. They believe people can often make bad decisions when confronted by a lot of information. When they look at companies they believe it is critical to understand how, and why, company managers, investors and analysts sometimes make irrational decisions. Experience helps. They manage Global and UK Equity portfolios. Their objective is to generate significant outperformance over the long term whilst maintaining a relentless focus on risk. They believe successful investing requires a focus on risk before considering possible reward.

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