Ascendant Group

Executive Summary Well known CEOs build well known companies. CEOs like Richard Branson, Martha Stewart, and Magic Johnson have built up and leveraged their visibility as CEOs to help them accelerate their companies. Ascendant Group (Ascendant) specializes in helping CEOs increase their top line revenue by leveraging the power of CEO branding. Ascendant's mission is to work with talented CEOs that are socially conscious and innovative to grow their company by getting them directly in front of the customers, influencers, and potential stakeholders that matter the most to their business. The company's premise is simple: Put a talented CEO in front of their target audience consistently and their business will grow faster. Business for companies under the Fortune 1000 level is still built principally with emotional connection. With an ongoing cultural focus on celebrity, selfies, and the enormous amount of clutter online, having a brand that resonates with people has never been more important. Research from one of the top PR firms in the world, Burston-Marsteller, drives this point home: Based on the CEO’s reputation: • 95% of those surveyed decided whether or not to invest in a company. • 93% would recommend a company as a good alliance or merger partner. • 88% recommend the company as a good place to work. Over the past 5 years, AG has serviced the following clientele and achieved significant results: • Primarily CEOs at companies between 5 million to 100 million in revenue. • Talented entrepreneurs seeking to build multimillion dollar companies. In recent years Ascendant has also worked with: • Retired or existing athletes. • VP level individuals at the likes of Dell and the NBA’s Miami Heat seeking to become CEOs.

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