Athletic Business

Athletic Business is read by individuals representing colleges and universities, high schools, park and recreation departments, military branches and bases, health clubs, YMCAs, professional sports teams, stadiums and arenas, sports architecture firms, and hospital and corporate wellness centers. Born 40 years ago as a magazine devoted to a sports industry just beginning to think of itself as an industry, Athletic Business has grown to become an internationally recognized multimedia brand. Athletic Business is read in print by more than 40,000 qualified subscribers (and tens of thousands more online) representing colleges and universities, high schools, park and recreation departments, military branches and bases, health clubs, YMCAs, professional sports teams, stadiums and arenas, sports architecture firms, and hospital and corporate wellness centers. Readers turn to AB for award-winning editorial content, as well as to view products and services offered by leading advertisers. Year after year, AB ranks as the industry's ''best read'' magazine by Readex Research, and leads all competitors in total advertising pages, according to Patterson Advertising Reports. In addition, the annual Athletic Business Conference and Expo, now approaching its 36th anniversary, brings the industry's most diverse attendee base, comprehensive trade show and expansive seminar lineup (with continuing-education credits recognized by 10 separate organizations) to networking destination points nationwide. The launch in June 2009 of the company's most dynamic website to date marks a renewed dedication to delivering the ''must have'' content readers have come to expect monthly in the pages of Athletic Business, but with the convenience, immediacy and research functionality that can only be found online. Finally, since Jan. 10, 2011, AB readers have benefited from even more timely - if not breaking - industry-specific content found in the company's daily e-news.

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