Atlas Mobile Technologies

Traditional polling and research is expensive and produces unreliable information. It can cost tens or even hundreds of thousands of dollars to collect narrow sets of bias-ridden data from 1,000 individuals. As outlined in our founder’s book Data in Decline, old polling methodologies no longer meet the needs of today's political campaigns, research organizations, and businesses. ATLAS takes a new approach to understanding what motivates your constituents. It is now possible to obtain higher-quality data on an ongoing basis for a small fraction of the costs of outdated traditional methods. ATLAS is able to provide accurate, timely, and affordable data by gathering anonymized opinion information via publicly available and specifically tailored content distribution tools.

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