The Behavioural Insights Team

The Behavioural Insights Team is an organisation that was set up to apply nudge theory to try to improve government policy and services. The company itself has three owners: the employees, the UK government, and Nesta (the UK's leading innovation charity). Nesta were the winners of a highly competitive process to become the team's joint venture partners, and we're delighted to have them on board. They coined the term ‘behavioural insights’ in 2010 to help bring together ideas from a range of inter-related academic disciplines (behavioural economics, psychology, and social anthropology). These fields seek to understand how individuals take decisions in practice and how they are likely to respond to options. Their insights enable us to design policies or interventions that can encourage, support and enable people to make better choices for themselves and society.

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