Blue 449

Blue 449 - www.blue449.com - is a new global media network within the ZenithOptimedia Group. Organised in 4 regional hubs, (EMEA, North America, Asia-Pacific, LATAM ) with its headquarters in London, Blue 449 will operate across in 17 city hubs around the world by the end of 2015. Driven by an ''Open Source'' approach, Blue 449 will take charge of its customer's business objectives and enable them access to the extensive range of services within the ZenithOptimedia Group and the Publicis Groupe, making use of external partners to the group, selected for their best results and the best possible value for its customers. Match Media in Australia will be the vanguard to expansion of the Blue 449 network across Asia-Pacific. The network launched in February with the rebranding of Walker Media in London to Blue 449.

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