Cablato
Cablato's email is info@cablato.com
and
Cablato's phone number is +44 20 7298 2787
.
For the past 70 years broadcast TV advertising practices have remained fairly unchanged. The advent of data proliferation, technology advancements & shifting consumer behavior have created an opportunity for a seismic shift in how TV advertising is planned, targeted, purchased and measured - moving media dollars from traditional broadcasting to addressable TV advertising. The next phase of broadcast and addressable TV evolution is the ability to personalize and serve dynamic video content and advertising, which aligns the content the consumer views to their interests, ...
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For the past 70 years broadcast TV advertising practices have remained fairly unchanged. The advent of data proliferation, technology advancements & shifting consumer behavior have created an opportunity for a seismic shift in how TV advertising is planned, targeted, purchased and measured - moving media dollars from traditional broadcasting to addressable TV advertising. The next phase of broadcast and addressable TV evolution is the ability to personalize and serve dynamic video content and advertising, which aligns the content the consumer views to their interests, location, viewing habits or even the weather. Developing broadcast ready video personalization technology is extremely complex, with the technology needing to not only serve broadcast quality TV advertising, but also work seamlessly within the myriad of existing broadcast technologies, processes and regulations. Cablato has built the first technology solution that overcomes these challenges, enabling advertisers to create and serve highly engaging personalized video ads at scale, and to integrate into buy-side and broadcaster technology stacks that provide broadcasters with a new untapped revenue stream. Quantifiable KPIs / Business Performance Cablato has built the first video personalisation technology solution for OTT and addressable TV enabling advertisers to create and serve highly engaging personalized video ads at scale. Challenges we've had to solve in order to scale and get buy-in - Dynamic video creation and ad serving for both broadcaster managed & programmatic addressable TV - Cloud rendering and use of dynamic content within linear video files - Regulations, content approval and management - Buy-side technology integrations and use of data for personalisation - Sell-side technology integrations and use of data for personalisation
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Website | cablato.com | |
Industry | Marketing And Advertising | |
Location | London, London, United Kingdom | |
Employees | 4 | |
Founded | 2015 |
HQ | 85 Frampton Street | |
Phone | +44 20 7298 2787 | |
info@cablato.com | ||
Funding | 600,000 GBP | |
Competitors | Wpp, Omnicom, Publicis Groupe, Private Company, Govt, Publicis Media, |
Website | cablato.com | |
Industry | Marketing And Advertising | |
Location | London, London, United Kingdom | |
Employees | 4 | |
Founded | 2015 | |
linkedin.com/company/cablato | ||
HQ | 85 Frampton Street | |
Phone | +44 20 7298 2787 | |
info@cablato.com | ||
Funding | 600,000 GBP |
Top Competitors for Cablato
Cablato Questions
Where are Cablato's headquarters?
Cablato's headquarters are in 85 Frampton Street
What is Cablato's phone number?
Cablato's phone number is +44 20 7298 2787
What is Cablato's official website?
Cablato's website is cablato.com
How many employees are working in Cablato right now?
Cablato has
4 employees.
View the Email and Phone Numbers for all 4 working at Cablato.
What is Cablato's industry?
Cablato's industry is
Marketing And Advertising
Who are Cablato's top competitors?
Cablato's top competitors are
Wpp
,
Omnicom
,
Publicis Groupe
,
Private Company
,
Govt
,
Publicis Media
What is Cablato's email address?
Cablato's email address is info@cablato.com
What are Cablato's categories?
Cablato's categories are Advertising, Advertising Platforms, Big Data, Broadcasting, CRM, Digital Media, Mobile Advertising, Personalization, Video Advertising, Video Streaming
What is Cablato's location?
Cablato's location is
London, London, United Kingdom
When was Cablato's founded?
Cablato's founding year is 2015
What is Cablato's funding?
Cablato's funding is 600,000 GBP
What is Cablato's current status?
Cablato's current status is operating
Top Cablato Employees
Founding Partner
alexvernikov@gmail.com
Oficial De Logística
Account And Business Development Director
Chief Executive Officer
adrian.pearmund@btinternet.com
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