Cg42

DON’T PANIC. The biggest challenges require the boldest moves. Since 2010, cg42's unique approach to competitive strategy has helped some of the worlds most important companies address their biggest challenges. + How to put the customer first? + How to be one company? + How to compete on your terms? + How to grow? Our clients all share one thing, they operate in mature, highly competitive, disruption-ready categories. We help them define and execute the bold moves required to drive rapid market share gain. We do this by asking the questions others haven’t thought to ask, treating insights as a competitive advantage, and determining the bold moves that will align all parts of our clients’ organization to create positive change. We partner with senior management teams in businesses whose organic growth has stagnated to re-focus their organizations on the changes required to reinvigorate demand.

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