Dwango Corp

Niwango, Inc. is operating Nico Nico Douga, Japan's second largest online video portal after Youtube. The site is only available in Japanese. The user-generated site was established in January 2007 and became one of the fastest-growing web services in the Japanese history. As of May 2008, Nico Nico Douga has over 7 million members (regular and mobile version combined) and gets around 2 billions page views a month. Users uploaded a total of 1.1 million videos. Nico Nico Douga is mostly frequented by young Japanese males. In contrast to Youtube, most of the content is focused on Japanese pop culture (anime, video-game, footage, Japanese pop music videos etc.). The site offers a unique comment function enabling users to communicate via texts placed directly on top of the videos. Japanese users spend twice as much time on Nico Nico Douga as they do on Youtube. In total, over 1.2 billion comments were added to Nico Nico Douga until May 2008.

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