Fulcrumtech, Llc

Founded by Mitch Lapides in 2004, FulcrumTech is a full service email-marketing agency that has a strong reputation for helping its clients realize significant increases in their email-marketing ROI. FulcrumTech is dedicated to not only email best practices, but results. The strategic, creative, and analytics teams at FulcrumTech have won awards from some of the most esteemed groups in the business, such as the American Marketing Association (“Marketer of the Year — B2B” and “Marketer of the Year — Pharma/Medical”) and The Marketer Quarterly (“Best Welcome Email — Consumer Products”). FulcrumTech’s email-marketing professional services include full-service email-campaign management, email service provider selection and implementation, email optimization and improvement, and deliverability consulting. And, FulcrumTech’s email financial calculator, ROI Goalsetter®, has been independently recognized as one of the most valuable tools available for measuring marketing ROI. Prior to founding FulcrumTech, Mitch built and managed several leading online publishing enterprises at Gartner (Group Vice President, gartner.com and Chief Technology Officer, Gartner), Reed Elsevier (EVP), Springhouse (VP, Electronic Products), and U.S. Pharmacopeia.

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