Hisap High Technology Corporation

In October of 2000, the founder creatively integrated chain sales, terminal direct sales and standardized service together, to formulate a large scale, standardized, direct chain sales mode – WDM, which is much suitable for the Chinese Computer & Consumer electronics market. The following February 2001, the first professional retail Computer store – Hisap was establish on Zhujiang Road in Nanjing City. Presently, Hisap is the ‘Number one computer retailer in China’ (IDG), one of China’s top ten largest consumer electronic retailers (Twice China) and 37th of the 300 Biggest Retailers of China (National Bureau of Statistics of China). In 2005, Hisap has chain stores in as many as 30 cities in the Shanghai region, Jiangsu province, Zhejiang province, and Anhui province. Hisap has set up nearly 80 retail stores encompassing a modest 160,000 square meters of business floor space. Within this business complex, Hisap also has warehouse space, distribution, delivery, installation, maintenance, repair and manufacturing space. The annual sales figure is over 10 billion RMB. The company is planning further expansions over the next 3 to 5 years time. These expansions will include the building of more chain stores over 26 provinces and all accompanying districts with the exception of distant areas, which are simply too far and not feasible. With the completion of this major project, the projected sales revenue of the Hisap unit will easily reach 50 billion RMB. Hisap is greatly dependent on its headquarters, logistics center, and chain stores to perform standard operations and networking. It utilizes a self-developed WDM information management system to link suppliers and customers’ networks, and has unified purchasing, logistics and sales management. It also uses brand strategy to steadily strengthen customers’ buying location concept:–‘Get Your Computer at Hisap’ – And, at the same time, we have set up retail stores, Business User Purchasing Station, group business centers, and an e-commerce platform (www.99ee.net), and more. The main product lines of Hisap include desktop computers and accessories, laptops, digital products, communication products, office supplies, software, computer peripheral, professional books, Tong Fang audio & video products and other consumer electronics. The name brands that Hisap carries are Intel, HP, IBM, SONY, Apple, Lenovo,Tsing hua Founder, TCL and others. Hisap also carries the home-brand name “Hiteker”. The “Hiteker” brand desktop computers have passed the ISO9001-2000 international standardization and the compulsory product certification of China – CCC Certification. These “Hiteker” desktop computer line is a self-developed trademark suited for individual and professional needs,also rewarded with “Quanlity Satisfaction of Natioual wild Custlmets ”. All merchandises from Hisap are built specifically for consumers’ functional requirements, reflecting the rage of mutually beneficial relationships between Hisap and its suppliers, Hisap actually advises manufacturers on what to build, albeit sometimes to affiliated companies. Hisap emphasizes service through a ‘distress selling and chain service’ policy Hisap promises to deliver good quality, and low price consumer base products. Hisap’s policy even stresses that the product will be of good quality and price or your money back; one of nine customer service policies. Hisap also offers other special services, such as an instant on site DIY production line, national customer service call center 4009006699, and the ‘Red Express’ professional after sale service organization. The company will bases its operations on the concept of ‘carving out own way, developing step by step’ maxim. Hisap will continue to provide value for consumers, and to strive to make a strong and professional name for itself, and at the same time to provide opportunities for its employees. In other words, Hisap will do anything to be at the forefront of the leading edge base of the Computer & Consumer electronics retailers of the 21st century.

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