Internetstores

The Internetstores Group is Europe’s multichannel provider of bikes and outdoor equipment. As a multinational company, they operate around 40 digital retailers in 14 countries, including fahrrad.de, Brügelmann, Bikester, ProBikeShop, Campz and Addnature. They offer a huge product range for both recreational athletes and professionals alike: bike and outdoor fans will find all the right equipment from their selection of more than 900 brands and 100,000 products. Each of their specialist shops features competent advice from passionate experts and enthusiasts. In addition to legendary bike and outdoor brands, their range also includes popular house brands such as Ortler, Serious, Fixie Inc. and Votec. Their multi-channel strategy means they’re available exactly where their customers need us to be: online, in-store or thanks to the ‘Ready-to-Ride’ setup service, right on the customer’s doorstep. In Germany, fahrrad.de has operated bricks and mortar stores in Düsseldorf, Berlin, Stuttgart, Hamburg and Dortmund since the summer of 2018, supplemented by a network of local and mobile service partners. This makes Internetstores’ digital retail brands fahrrad.de, Addnature and ProBikeShop pioneers in the consistent implementation of group-wide multi-channel strategy. Since 2016, Internetstores has been part of the SIGNA Sports United Group and currently employs around 700 people in Stuttgart, Berlin, Lyon and Stockholm.

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