Mission North

Mission North guides companies through their most pivotal moments. They help startups as they go to market, create new categories, spark movements, and turn one user into one million. They advise fast-growth companies so they can grow faster, enter new markets and position themselves for IPO. Navigating these inflection points has never been harder. More screens, devices and content makes it more difficult to win the hearts, minds and attention of an audience today. At the same time, the news industry has undergone a massive transition over the past decade making earned media as scarce as people’s attention. Rallying people around a company's vision takes grit, curiosity, empathy and a new way of thinking. They start with the audience — user, executive stakeholder, policy-maker or investor — to gain a deeper understanding of who they are and what they want and need. Then they figure out how to best engage and activate them using all the tools at their disposal from PR, digital marketing, and social media.

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