Mrp

MRP is a global provider of marketing intelligence, software, and services. For over 16 years, clients have relied on MRP to optimize their marketing execution, target relevant accounts, and develop global marketing and sales programs. Over this time we've seen fads, like lead-based strategies, but also saw the day where sales funnels would fail to feel their influence. Full circle, we welcome ABM. MRP Prelytix is an advanced ABM Platform with predictive analytics baked into the core, that helps clients identify and acquire their next best customer, improve customer retention and increase cross selling opportunities, all through insight-driven account-based marketing powered by predictive analytics. Providing visibility into target accounts and insights into buying behavior, MRP Prelytix delivers personalized, relevant content at exactly the right time. MRP has 12 offices and covers 100 countries around the globe and is a wholly owned subsidiary of the FD Group, PLC (LSE: FDP).

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