Optimal Workshop

Put people at the heart of your decisions Understand what matters most to your customers with Optimal Workshop – the user research platform that enables you to transform insights into action and make decisions with confidence. 5 powerful tools to drive your research as well as participant recruitment! The Optimal Workshop suite offers up 5 quantitative and qualitative tools to support your user research journey from beginning to end. Card sorting with OptimalSort Discover how people conceptualize, group, and label ideas with OptimalSort so you can confidently and easily optimize your content structure. Tree testing with Treejack Treejack provides you with the insights you need to build a website structure that works for the people using it. First-click testing with Chalkmark Get feedback on your designs fast. Chalkmark lets you test design prototypes with users quickly and easily — meaning faster iterations, feedback, and turnaround. Online surveys with Questions Understand your customers and make informed decisions. Find the right people for your studies and learn from your results with Questions. Qualitative research with Reframer Capture all your research notes from user interviews and usability tests within a single source of truth, and make sense of your findings quickly with easy-to-use analysis tools in Reframer. Participant recruitment Quality research relies on quality participants. Use our participant recruitment service to instantly access millions of users from around the world.

show less