Rara

Launched in 2011, music streaming service rara set out to differentiate themselves from competing digital music services by targeting the untapped market of non-technical and late consumers. rara offers users a simple, easy-to-use interface that delivers a highly intuitive music streaming experience for the mass market of consumers who want an easier way to adopt digital music. rara subscribers have unlimited access to a globally licensed music catalogue of over 22 million tracks on any PC and Mac via the web and also via apps for iPhone, iPad, iPod Touch, Android and Windows 8 PC's and tablets. rara offers access to hundreds of playlists and music channels, hand curated by their international team of music experts. Users can register for a discounted introductory subscription for the first 3 months, and then pay a monthly subscription at the regular price. rara is also available as an in-car, on-demand music streaming service in all BMW Series 1-7 cars, M Series cars and the X5 model through BMW's Online Entertainment in ConnectedDrive.

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