Red Associates

ReD Associates is a strategy consultancy that conducts research and analysis on human behavior in order to offer companies with consumer insights. It aims to identify gaps between what people need and what companies offer through its social science research efforts. It provides customer behavior data to help companies create products, design services, and position themselves strategically. The company analyzes how its clients’ customers live, what they think and do all day, what their habits are, and how they understand the world. It compiles its observations as scientific data and generates data patterns. It then builds a theory around those patterns and tests the theory against what’s happening in the marketplace. Finally it delivers insights, along with actionable suggestions on proceeding strategically. Among ReD Associates’ deliverables are new or more targeted value propositions, a plan for implementing innovation processes from a practical and long-term perspective, prototypes and guidelines for new products and services, strategies for targeting gaps in a market or sharpening customer segmentation, and guidance in improving the success of M&As, and a blueprint for evolving and blending digital strategies with traditional ones. The company serves industries such as technology and telecom, media and entertainment, manufacturing, consumer products and services, healthcare, and not-for-profits. ReD Associates is based in Copenhagen, Denmark with presence in New York, United States.

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