Select Sport A/S

SELECT Sport A/S is a Danish company that manufactures hand-sewn balls exporting to over 50 countries. The company was founded in 1947 by Eigil Nielsen, the Danish national football team’s goal keeper. He participated in 28 national matches from 1940-1951 and won bronze with Denmark at the Olympic Games in London in 1948. In Eigil Nielsen’s days top players could not live solely from their sport so he chose to train as a sports psychologist and also had a job in the shoe and leather industry. Here he created the first SELECT football. In 1951 Eigil Nielsen entered into an agreement with the Danish Football Association on supplying footballs to the national football team’s matches. As something completely new, the SELECT football had no outside cord. This meant that the ball retained its round shape much better and that the cord was not a nuisance when kicking or heading. The improvement was a radical new invention.

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