Shopcade (Lagardère Active Media Group)

Mantra: Shopcade is leading the convergence of content and commerce, so consumers can keep up with latest news and shop related items all in one place. What we are: Shopcade is a tech platform that specializes in promoting the trendiest products, showcasing the latest content features and engaging socially with consumers. Shopcade not only acts as a publisher and marketplace, but we also drive user engagement with personalised content that helps to boost both brand awareness and sales conversion based on customers' preferences. Shopcade has been acquired by Lagardere Active in January 2017 and no longer operates on a stand-alone basis. From a tech standpoint, we are passionate about data marketing performance and partner with platforms on projects such as for example: DEV OPS - backend optimisations, performance analysis, and troubleshooting - cloud infrastructure and agile dev best practices MOBILE - mobile API design / specifications SOCIAL & PERSONALISATION - Provide ability for users to create, share, and buy from wish lists - Provide email and/or push notifications - Implement sharing widgets - Enable Instagram tag matching - Run Facebook campaigns for retailers SEO Boost impressions and improve click through rate by - product tagging with microformat - sitemap creation & auto-updating - Page load optimisations ANALYTICS - User acquisition tracking and performance reports - A/B testing - Google Tag manager to allow marketing team to better make use of retargeting - Monitor click behavior and improve click through rate of campaign landing pages

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