Subziwalla

Imagine devoting 3 to 5 hours a week navigating through endless aisles and standing on long lines just so that you can buy groceries that remind you of home. Now imagine there's no in-store customer service, and varying prices and limited selection of products forces you to visit multiple stores. No one should have to experience this much stress and difficulty shopping for groceries, but this is what Indian grocery consumers deal with regularly. Indian grocery shopping hasn't evolved in the last 50 years, and fair-priced and high-quality Indian ingredients are still inaccessible to a majority of the over one million Indian households in the United States. Through key partnerships with wholesale suppliers and FedEx as our last-mile provider, Subziwalla is delivering the only market solution to a frictionless Indian grocery shopping experience. Our service, presentation, execution, and education of our customers is the reason we’ve been growing at 80% quarterly and retaining close to 60% of the customers we convert. This growth and traction in our launch market of Atlanta have proven both the demand and strength of the brand through our first 8 months in operation.

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