Swatch Ltd.

Swatch is a Swiss fashion brand that creates designer jewelries and watches for its worldwide users. The first Swatch watch appeared on the Swiss market in 1983, surprising everyone with its design and enormous success. It retains the renowned Swiss watchmaker’s signature use of design, fashionable colors, and rugged and sporty materials. Swatch has also established a sturdy presence in the world of sports with its ongoing support for extreme sports such as FMX, Surf, Snowboarding, Free Skiing, BMX, and also for beach volleyball. The brand has pushed the limits of technology, introducing a range of materials from plastic, stainless steel, and aluminum to synthetic fabrics, rubber, and silicone. The company continues to find new ways to impart texture and color to an expanding range of shapes, and inventive designers take advantage of everything technology offers. Swatch’s radical reduction in the number of parts known as “Revolution 51” enabled innovative assembly methods, and a variety of special packaging technologies makes it possible to deliver the products in captivating containers. Continuing advances in design, materials, and production technologies have enabled the brand to make even mechanical watches accessible to a much broader range of customers. Swatch was founded in 1983 by Nicolas G. Hayek and is headquartered in Bern.

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