Synsam Sverige

Synsam is the leading optical retailer in Sweden, Denmark and Norway, holding a market share of approximately 25%. The Company operates a network of 319 own stores as well as 103 franchise stores in the three countries. The Company targets the quality segment offering a wide range of spectacles, contact lenses, sunglasses, accessories and eye examinations. It holds exclusive rights to a number of world famous brands and offers the latest generation spectacle lenses and contact lenses, with high quality and competence, from leading manufacturers in addition to private label product offerings. The Company's stores in Sweden and Norway operate under the Synsam brand and the stores in Denmark operate under the Profil Optik brand. Each of the brands is associated with quality and competence, enjoys outstanding customer loyalty and top of mind recognition among consumers. In Finland, Synsam is represented through a cooperation agreement with a Finnish optical retail chain, operating under the Synsam brand.

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