The Bridge

The_Bridge is a commercialization program for startups sponsored by Coca-Cola, acting as a bridge between the entrepreneurial community and major global markets including the US, Europe, Africa/Eurasia, and the Pacific. The Bridge startups range from early stage to growth startups. They offer software solutions that are ready to commercialize and that fit one of five core themes: Consumer Engagement, Consumer Retail, Supply Chain, Marketing Innovation, and Health & Wellness. The program lasts six months and provides tangible commercial guidance. It does so by providing the startups with in-depth marketing training, access to experienced business mentors and connection to Coca-Cola business sponsors. The commercialization process includes an opportunity to pilot within Coca-Cola and a chance to license the startup’s product to Coca-Cola and/or its partners. The Bridge does not require any equity or IP ownership from the startups.

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