The Economist

In 2008, The Economist conducted in-depth studies of its audience and what they discovered surprised them. What they have in common is the way they think. They are intensely curious, they think globally and they enjoy the debate. We call them Ideas People. Ideas People Media was launched to aggregate this influential psychographic audience into a fully transparent platform for brand advertisers to reach them at scale. Ideas People Channel is a fully transparent vertical network of 50+ sites identified by the readers of The Economist as their favorite online destinations for topics on business, globalisation, innovation and culture. Our award-winning publisher partners include Technology Review, International Business Times, Washington Examiner and Kiplinger. Reaching 24.8 million unique visitors in the U.S and 38.3 million worldwide today, the Channel is used by advertisers to amplify their brand campaigns. Ideas People Advocacy Network is a subset of Ideas People Channel – premier publishers of U.S Political content including CSMonitor, The Weekly Standard and Talking Points Memo. The Advocacy Network delivers more reach than Huffington Post and Politico and is the perfect tool for any advocacy campaign aimed at political influencers who are active on both the national and local level. Ideas People TV is a video network providing advertisers access to an audience of engaged, targeted, and educated consumers through thousands of professionally produced news distributed across Ideas People Channel and Ideas People Advocacy Network. Ideas People Mobile allows advertisers to reach our audience on both their smart phones (iPhone and Android) and tablets (iPhone, Android, and Kindle Fire). Whether it's using mobile apps, or the mobile web, data shows that Ideas People are heavy mobile users. Through our portfolio of premium publishers, you can take advantage of this rapidly increasing trend in the digital space.

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