Vypr

Vypr is a data validation platform that enables manufacturers and retailers to understand what their customers want to see on shelves. This helps reduce the time and costs spent developing new products, which makes for better products, faster. Their industry-leading process combines their research into behavioural science with their well-segmented consumer panel. The client is in full control, testing every aspect of their product innovation, from packaging, pricing, naming, product claims, ranging, and more.