Yacob

YACOB is a nutrition management platform that facilitates communication and operational flow between children, parents, schools & food vendors. YACOB’s mission is to enhance children’s and parents’ health behaviour related to nutrition and physical activity both at home and at school. Based on holistic data ranging from children’s current health levels to their eating habits and physical activity patterns and up to sleeping and screen time balance - in correlation with the international standards set by the WHO, we are developing an adaptive gamified framework in order to trigger children’s desire and determination to become healthier. Our adaptive gamified framework is a blend of physical, digital and phygital tools - from fitness tests to healthy food tastings up to online challenges and competitions based on wearables data, thus creating a seamless flow of experiences across the environments where children already enjoy being.

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