Zapa

Founded in 2009, Zapa Technology provides a full customer experience management (CEM) solution that enables retailers and mobile operators to engage with their customers and personalise their experience of brand and value. Zapa's CEM solution is designed to empower retailers and mobile operators to increase revenue through customer insights that enable the delivery of timely, personalised communication of offers, enhancing customer loyalty and increasing customer lifetime value. Zapa Technology has a proven track record of providing customer experience management solutions which deliver a minimum five-times return on investment. Zapa’s uniquely innovative solutions help their clients to increase revenue and margin by: • Creating a unique activity profile for every customer in real time across all touchpoints. • Measuring and increasing customer lifetime value. • Retaining and growing highvalue customers. • Managing customer defection or lapsing behaviour. • Personalising targeted and timely offers to drive and influence customer buying behaviour • Personalising the Customer experience of value through regular individualised communication of the value experience • Attracting the customers of competitors.

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